The Sugar Hold burst onto the scene like a bat out of a volcano with a mug of beer in one hand and (of course) a cheeseburger in the other! The relatively new local band is known for their hard partying ways (https://timesboredom.com/2022/10/01/from-now-on-by-order-of-the-city-of-troy-chamber-of-commerce-the-sugar-hold-will-only-be-allowed-to-play-weddings-dances-quinceaneras-and-other-festive-occasions/), their indie surf rock brand of music, and their funny off the wall songs and lyrics. And although they’ve only been around for a few years, they’ve already made a big name for themselves.

The last 2 singles they’ve released have been the campy Halloween track ‘Werewolf, Baby!’ for the ‘Do the Fright Thing’ Halloween comp and, the song they’re most famous for; “Cheesburger”. Cheeseburger’s a danceable partying track that sounds like it comes from a lost age of innocence when rock and roll was super fun, before it got all serious and John Lenon was like ‘this is ART MAN!’. To exponentially increase the party vibe and show how intensely serious they are about the party and the fun they’re joined by local high harmony trio Hold on Honeys for backing vocals that remind you of the doo wops on Monster Mash. And the song is truly about how great, cheap, convenient and what a delicious snack a cheeseburger is. Get me one too!

In addition to being one of the top ten local bands in the area, The Sugar Hold were the first group on the top ten to respond to our request for an interview.
TB: Congratulations on being in Times Boredom’s Top 10 local bands! Honestly, how much of an honor is this for you?
Mikey Baish (for the Sugar Hold):
What an honor!
TB: Did you release any music in 2022?
Sugar Hold: We released our live special “DOPE” on 4/20. This was a full set recorded LIVE at the Jive Hive Live. We released our song “Cheeseburger” ft. Hold on Honeys from that session as a single. Then in October we wrote and recorded a song for the Super Dark Halloween compilation called “Werewolf, Baby!”
Right now we are working on our first real record. We are working with David Rockower aka The Duke Western and it’s been a pleasure so far. We hope to have that out on 4/20 (put it in your calendars) this year as a follow up to DOPE.
TB: What was your favorite show that you played in 2022?
Sugar Hold: For our favorite show it’s a tie between the set we did at Brown’s Brewing Malt Room for Bacchanalia (with our gals the Honeys, E-Block, and best bud/official Sugar Boy Rhoseway) and the Wild in the Trees Skate & Music Fest. WITT was cold as hell, but it was cool to see the “high ollie” contest going on during our set.

TB: Who was YOUR favorite local band in 2022?
MB: I (MIkey) am gonna have to ask the guys each of their favorite bands, but I ALWAYS say dblgoer and BIG Maybe. Dan says Brule County Bad Boys (how could I forget them?!), Matt says Battleaxe and Pencildive
TB: What was your favorite show that you played in 2022?
Sugar Hold: As far as gigs go, ideally we’d like to scale down to one per month. It’s just real tough to turn down some really awesome gigs that have been getting thrown our way. So far we have one of the bigger local festivals booked and look forward to being invited back to Bacchanalia and Wild in the Trees.
TB: Do you have any plans for 2023?
MB: We’re excited for 2023. I think it’s going to be a big year for The Sugar Hold!
Thanks for asking! I appreciate it!
